Marketing Plan for Kickstart - 3512 Words

Kickstart Marketing Plan Author: EcD BUS 620: Managerial Marketing Dr. Jan T. March 17, 2013 Introduction This paper presents a marketing plan for Kickstart, a new product launched February 25, 2013 from Mountain Dew and PepsiCo in the United States. PepsiCo is a beverage and snack company worldwide and Mountain Dew’s Kickstart is launching out â€Å"’a new way to do mornings’ with Kickstart, a fruit-flavored caffeinated Mountain Dew beverage† (www.kickstart.com). Kickstart is advertised to present an â€Å"alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days (www.kickstart.com). This plan analyzes Kickstart’s 4Ps†¦show more content†¦(McRae, 2013). For Kickstart, these industry trends can be leveraged significantly. Climate Key Trends (PEST) In terms of the PEST Analysis, political factors (Finch, 2012; The Secret Marketer, 2011) suggest that there is little governmental regulations regarding the non-alcoholic beverage industry domestically. There is evidence to suggest that politicians and consumer advocacy groups have asked the U.S. Food and Drug Administration to investigate the safety of the high levels of caffeine in energy drinks for younger people (Choi, 2013) and that other companies are under investigation for these concerns but this does not present a barrier to the marketplace. Economically, soft drinks are not expensive and they are consumed by most everyone. The soft drink industry is not influenced significantly by economic influences. However, the raw materials used to create soft drinks and in juices like sugar, fruits and vitamins may affect production costs and PepsiCo’s costs of production and the profit margin (Finch, 2012). The distribution channel and transportation also affect the price of the product and the commercial tax rates can vary (Finch, 2012). Socially (Finch, 2012), people today are sensitive towards the content of advertisements. Taking this into account, PepsiCo is targeting the next generation of consumers, and they differentiateShow MoreRelatedBreast Cancer : A Unique Non Wired Bra915 Words   |  4 PagesMillie after her research find out that many women felt the same way she did about ordinary bras. For instance, she learned â€Å"that women face a bewildering series of lingerie problems or â€Å"moments† that are hard to solve after surgery and treatment† (Kickstart, Millie). According to their Millie Lingerie Survey, 99% of women immediately tried to replace their entire bra wardrobe after breast surgery but the real problem is that they are having a difficult time finding a suitable bra. In other words, manyRead MoreIncrease Sales Of The Fidget Cube1564 Words   |  7 Pagesbenefit fidgetier to stop fidge ting out loud. To obtain this, we believe that if we work alongside fidgetier, and by using advertising and media to spread our campaign globally. Down below is the marketing mix which details the aimed product to consumers as well as the communication and cost related to the plan of the Fidget cube. Product The Fidget Cube is a desk toy made for anyone who fidgets. This product, has a simple design as it has six sides consisting of: Clicking, gliding, flipping, breathingRead MoreColgate Max Fresh- Global Brand Roll-Out1476 Words   |  6 Pagesinternational audience by targeting specific geographies such as Mexico and China. Of course this process came with many challenges in regards to the cultural differences, but the personal hygiene market polished CP’s strategy with less competition. 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Strategic branding develops a strong brand equity, which allows you to chargeRead MoreEssay about Social Consumerism: McDonalds2255 Words   |  10 Pages BEYOND THE GOLDEN ARCHES: A McDonalds Marketing Breakdown That night in my motel room I did a lot of heavy thinking about what I’d seen during the day. Visions of McDonald’s restaurants dotting crossroads all over the country and world paraded through my brain. (Ray Kroc) Kroc’s aim for McDonalds was far more than fulfilled. Today, it is the leading global food service retailer with 34,000 local restaurants serving nearly 69 million people in 119 countries. There areRead MoreInbound Marketing6115 Words   |  25 Pages9-509-049 REV: MAY 28, 2009 THOMAS STEENBURGH JILL AVERY NASEEM DAHOD HubSpot: Inbound Marketing and Web 2.0 None of [the old rules of marketing] are true anymore. 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Patriots in Lower Canada Free Essays

Quebec is known as the homeland of the French-speaking Canadians. Its uniqueness in culture was guaranteed by the British North American Act and is a cornerstone of Confederation. Prime Minister Pearson encouraged and advertised the idea of making the Canada as a homeland for French-Canadians and not merely for the Quebec. We will write a custom essay sample on Patriots in Lower Canada or any similar topic only for you Order Now 1 In 1837, both Upper and Lower Canada had their rebellion opposing the proposed union between the two halves of Canada. The Canadian Patriots who are the Quebecers would like to separate from the British colonialism and led themselves in any affair which for their own benefits. This rebellion was not materialized and there were twelve Patriots in Lower Canada who were put to death and hung in Montreal. Aside from that, there were sixty patriots who were exiled to Australia. In Upper Canada’s case, the rebels who had rebellion were also sent to Australia. After this incident, the Durham report came out and tried to have solutions for the French-Canadian feud. 2 According to Claude Belanger that Durham suggested the â€Å"joining of the Upper and Lower Canada into one legislative union having two administrations to institute responsible government as to remove a major source of friction that had existed between the government and elected officials prior 1837 to assimilate the French†. 3 _______________________ 1. Opinion; Bridging the Solitudes. www. uni. ca/threads/d12. html 2. ibid. 3. C. Belanger. The Durham Report, the Union Act and the Birth of the Separatist/Federalist Attitudes. http://www2. marianopolis. edu/quebechistory/readings/durham. htm *Durham Report Durham report contributed much in the history of Canada. It was able to analyze the root causes of rebellions. Durham’s report has four main topics; these are the causes of conflict in Upper Canada, causes of conflict in Lower Canada, the Union of the Canadas and responsible government. 4 The earl of Durham whose name was John George Lambton introduced the Durham report to the Colonial Office in February 4, 1839 but Durham report was consummated in January 1839 that was why it was officially introduced in the following month by the said earl of Durham. 5 After the rebellion in 1837, earl John George Lampton was designated as governor general of British North America with special power as lord high commissioner6 to inspect colonial grievances. He arrived in the spring of 1838 in Quebec. The report of earl John George Lampton called â€Å"Report on the Affairs of British North America† was one of the most significant documents in the British Empire history. 7 The report on the affairs of British North America made by Durham report suggested reforms as the creation of municipal governments and a supreme court. According to David Mills on his website that Durham condemned the â€Å"defective constitutional system in Upper Canada where power was monopolized by a petty, corrupt, insolent Tory clique†. Durham was able to narrate the dilemmas as racial and not political based in Lower Canada. He was able to found out that there were two nations fighting in the heart of one state. 8 __________________________ 4. Radical Jack and the Union of the Canadas. www. sd22. bc. ca/vss/library/CBenz/8-3. html 5. D Mills, Durham Report. The Canadian Encyclopedia. Thecanadianecyclopedia. com/index. cfm? PgNm=TCEParams=A1ARTA0002473 6. The History of Canada. Durham Report. www. linksnorth. com/canada-history/thedurham. htm 7. ibid. Durham suggested the assimilation of the French Canadians through the legislative union of the Canada to secure harmony and progress9 which they have had between 1791 and 1837. 10 This report of Durham was favored by the reformers in UC and NS which in favored the idea of responsible government but was not accepted by the Upper Canada’s Tory elite. The Montreal Tories showed their support to the union for having a reason of finding it as a way of overcoming the French Canadian opposition for their plans in economic development . 11 Durham report was mistakenly perceived about its suggestion in assimilating the French Canadians that it came from an intolerant, racist attitude. Durham had his three reasons why he suggested assimilation. The following reasons of Durham report are taken from Claude Belanger: â€Å"*There was, for a variety of reasons, some of which disclose intolerance on the part of Durham, a deadly animosity between the English and the French and this made efficient government of the province impossible. *One should consider who will dominate eventually on this continent; the French of Canada will suffer the fate of the Acadians of Louisiana. If the French cling to their ancestral ways and language, in a continent increasingly dominated by the English, they will put increasingly in a position of hopeless economic and social inferiority. *Because they are French, a spirit of __________________________ 8. Mills, op. cit. 9. ibid. 10. Belanger, op. cit. 11. ibid. exclusion (read: they have been victims of discrimination) has kept them out of the better positions in government and business and has furthered their position of inferiority†. 12 As a whole, Durham report regarding his recommendations for separation of powers between colonial and imperial obligations was not accepted. He has one significant mistake of judgment when he stated that the French-speaking Canadians might be influenced by a growing English-speaking majority. 14 When Earl John George Lampton was in Quebec for his few months of staying there, he was busy gathering information which was needed for his report. On the other hand, he was attacked by his political opponents at his own homeland and received great criticism from them. 15 After few months of investigation, Earl John George Lampton was able to go home, England, to give his findings about the dilemmas in Canada. He was not able to witness the action that was taken according by his report because he was ill and died after. 16 But indeed, Durham report was able to played a significant role in the progress of Canadian autonomy. 17   12. Mills, op. cit. 13. C. Belanger 14. Mills, op. cit. 15. History of Canada, op. cit 16. †¦ 17. ibid. References 1. Opinion, Bridging the Solitudes. www. uni. ca/threads/d12. html 2. Claude Belanger. The Durham Report, the Union Act and the Birth of the Separatist/FederalistAttitudes. http://www2. marianopolis. edu/quebechistory/readings/durham. htm 3. D Mills, Durham Report. The Canadian Encyclopedia. Thecanadianecyclopedia. com/index. cfm? PgNm=TCEParams=A1ARTA0002473 4. The History of Canada. Durham Report. www. linksnorth. com/canada-history/thedurham. htm 5. Radical Jack and the Union of the Canadas. www. sd22. bc. ca/vss/library/CBenz/8-3. html How to cite Patriots in Lower Canada, Papers

Effect of Violence on Television and Video Games

Queston: Find something in a movie, television show, book, video game, current event, personal experience, etc., and write about how it relates to psychology. Answer: Introduction Virtually since the time of dawn of television, its impact has been a major concern for parents, teachers and legislators. One of the most special concerns has been the use of violence in the media as well as the video games. As per Bryant Vorderer (2013), media violence can desensitize people to violence in the real world and that, for some people, watching violence in the media becomes enjoyable and does not result in the anxious arousal that is generally expected after watching it. This study discusses the impact of violent movies and video games on the psychology. Effect of violence on television In a violent television program viewers may or may not get into the identification with a violent character. People are more likely to behave aggressively themselves when they get to identify themselves in context to a violent character. In case of children whatever they hear or see in the media tends to have an effect on them in some or the other way. Learning of aggressive attitude and behaviour, desensitization or the increase in the callousness for the victims of violence, inclination or exaggeration of fear of becoming a victim by some means of violence are some of the consequences which have a psychological decline among the viewers (Mller et al.2012). While all of these effects reflect adverse outcomes, it is the first an increased propensity for violent behaviour that is at the core of public health concern about televised violence. The statistical relationship between childrens exposure to violent portrayals and their subsequent aggressive behaviour has been shown to be st ronger than the relationship between asbestos exposure and the risk of laryngeal cancer; there is no controversy in the medical, public health, and social science communities about the risk of harmful effects from childrens exposure to media violence. Rather, there is strong consensus that exposure to media violence is a significant public health concern as well. In view of Ramos et al. (2013), most violence on television are either glamorized or sanitized. Glamorized refers to the fact that most of the violence in the television is performed by the most glamorous character in the show, and they do not suffer remorse, criticism, or penalty for the violent behaviour. More than a third of the violence is performed by attractive characters, and more than two thirds of the violence being committed get away with no punishment at all. Sanitized refers to the failure of the portrayals in showing realistic harms to the respective victims. Pain and suffering which are immediate is included in less than half of the violent scenes in the show. More than one third of the violent interactions depict unrealistic and mild negative consequences to the victims, which considerably understates the severity of the injury caused by certain actions in the actual practical world (Gunter Harrison, 2013). Hence most of the violent shows tend to be sanitized which sh ows minimum harm to the victims visually but it has psychological effects in other ways. Chronic exposure to violent depictions can cause desensitization to violence which means that the viewers may more willingly accept violence from other people and perpetrate violent activities by themselves also. The over exposure of an individual to violence, and especially the one which is portrayed in a realistic manner, may lead viewers, more likely children to believe that it is unsafe to live on earth because it is probably not a secure place to be in (Gentile Bushman, 2012). Overestimation of the possibility that ultimately there are chances of them to become victims of violent activities is highly expected and leads to the increased undue stress, tension and anxiety. Shows like CSI: Crime Scene Investigations, House M.D are shows which have been considered to have effects on viewers. However, the effects can include learning and enjoying the show but not get negatively affected or may result in psychological effects which include violent streaks, tension of being a victim. Effect of violent video games The advent of video games like the "Call of Duty" and "Grand Theft Auto" are very much violent, but as the concept of video gaming violence is new, it is slowly gaining pace as compared to the media violence effects. Although the entire concept raises many questions as the video game user is not only viewing it but is also directly involved by playing it. Around 90-95% of adolescents are video game players, and use various sources for it. Most of the video games have component of violence in it. This has given rise to meta-analytic reviews that show the negative effects of video games. According to Shaffer Kipp (2013), expose to violent video games is an important risk factor which leads to the increase in aggression, rude behaviour, aggressive cognition, decreased empathy and pro social behaviour. This is due to increase in the negative thoughts with the person who is playing such video games more frequently. One of the biggest problems with violent video games is that they discourage players from exercising self control within them. For example in Grand theft Auto video games the players can steal cars, kill other characters in the game including police officials, in such situations players are often rewarded instead of being punished (Greitemeyer, Traut-Mattausch Osswald, 2012). Very few psychological traits seem to remain stable from early childhood into adulthood, and fewer yet have been shown to carry out the prediction of success or failure in ones life. Another problem that affects the psychology of the young people is that the players are more likely to identify with a violent character (Mentzoni et al.2011). If the game is first person shooter then the player have the same visualization perspective as the killer. And if the game is a third person, the player tends to involve in the controlling the actions of the violent character from a more distant visual perspective. Violent games directly reward violent behaviour, by including rewarding points to the player for getting into next level. In some games, players receive verbal praising for the way the play. These effects tend to go unnoticed as people do not understand the psychological effect of the video game violence, as they understand only the biological process (Montag et al.2012). There are good theoretical reasons to believe that violent video games are even more harmful than violent television programs or movies. Aggressive behaviour is multi determined with exposure of violent video games, on the other hand, even small effects and the effect of the violent video games is small to medium in its effect size can have a very bad consequences on the societal level when many people are exposed. However, children are more likely to imitate the actions of the characters with whom they are able to identify easily. In violent video games players being the characters get to choose the weapons as well, and the process requires active participation instead of just passive observation. The repetition of the process increases the learning among the players, which tend to give a behavioural rehearsal to the players (Greenfield, 2014). Conclusion The study involves the effects of violent games and television shows on players and viewers respectively. Viewing violent television shows results in the storing of a perceptual and cognitive representation of the event with in the memory. It is drawn into the individuals thought. The discussion also mentions that among the population, children are more likely to get effected psychologically when they play violent games or watch violent television shows. It is also revealed that all these factors tend to get into mind which might also come out in the form of violent streaks or also in the form stress and tensions of getting victimized. For better understanding famous video games like Call of Duty" and "Grand Theft Auto" and television shows CSI: Crime Scene Investigations, House M.D are taken as case study. References Greenfield, P. M. (2014).Mind and media: The effects of television, video games, and computers. Psychology Press. Montag, C., Weber, B., Trautner, P., Newport, B., Markett, S., Walter, N. T., ... Reuter, M. (2012). Does excessive play of violent first-person-shooter-video-games dampen brain activity in response to emotional stimuli?.Biological psychology,89(1), 107-111. Mentzoni, R. A., Brunborg, G. S., Molde, H., Myrseth, H., Skouvere, K. J. M., Hetland, J., Pallesen, S. (2011). Problematic video game use: estimated prevalence and associations with mental and physical health.Cyberpsychology, behavior, and social networking,14(10), 591-596. Greitemeyer, T., Traut-Mattausch, E., Osswald, S. (2012). How to ameliorate negative effects of violent video games on cooperation: Play it cooperatively in a team.Computers in Human Behavior,28(4), 1465-1470. Shaffer, D., Kipp, K. (2013).Developmental psychology: Childhood and adolescence. Cengage Learning. Gentile, D. A., Bushman, B. J. (2012). Reassessing media violence effects using a risk and resilience approach to understanding aggression.Psychology of Popular Media Culture,1(3), 138. Gunter, B., Harrison, J. (2013).Violence on television: An analysis of amount, nature, location and origin of violence. Routledge. Ramos, R. A., Ferguson, C. J., Frailing, K., Romero-Ramirez, M. (2013). Comfortably numb or just yet another movie? Media violence exposure does not reduce viewer empathy for victims of real violence among primarily Hispanic viewers.Psychology of Popular Media Culture,2(1), 2. Mller, I., Krah, B., Busching, R., Krause, C. (2012). Efficacy of an intervention to reduce the use of media violence and aggression: An experimental evaluation with adolescents in Germany.Journal of youth and adolescence,41(2), 105-120. Bryant, J., Vorderer, P. (Eds.). (2013).Psychology of entertainment. Routledge.

Medical Dominance, Doctor-Patient Relationship and Deviant Behavior free essay sample

When we are sick, most of the people will go to hospital and seek help from doctors, because they have professional medical knowledge to help us cope with the diseases. Moreover, they are the important professions in the society, as everyone may get sick and they are the only one to help us relieve the pain. Therefore, this thought give rise to medical dominance over patients, other health care occupations and the whole society, resulting in an imbalance social power. Firstly, whenever we are born or died, only doctors can be the one to certificate our birth and death. As everyone needs to experience these two stages, we can only take orders from them and then this doubtless increases the medical power for doctors. Secondly, most of the specialized services need the referral from general practitioner, since they serve as the first point of contact with patients; they own the right of approval over other health professions. We will write a custom essay sample on Medical Dominance, Doctor-Patient Relationship and Deviant Behavior or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Finally, doctors are eligible to order a prescription for sick person; they have legitimated control over us and the society. All these things show that doctors are in superiority over other occupations. However, I think this phenomenon is unfair and doctors should not hold too much medical autonomy in case the overuse of power occurred. Sometimes when I watched the newspaper, there is news about the professional misconduct of doctors, for example, inappropriate sexual contact with patents, illegal or unethical prescribing, inappropriate issuing of medical certificates or keeping of medical records and so on. According to BBC news dated 5 December 2007, a top Indian doctor sought over illegal infant scans for patient, in order to let the patient knows the gender of the baby. However, medically-assisted sex selection is illegal in India to avoid abortion of girls as Indians often view a boy is superior to a girl. This reveals that doctors will also make use of their medical knowledge and power to break the law deliberately. In short, medical dominance has both advantages and disadvantages. For one thing, it benefits doctors to have autonomy to make a decision in professional practice individually, but it also entitles too much power over them to do illegal things. In my point of view, doctors should have the right to grant access to examine patients’ body function and dominance in professionalism, but they need to act for the benefits of patients and the society as a whole, rather than caring for their own interest only, and thus to be a good caring professions Another topic concerned me most is doctor-patient relationship. I think a good relationship between doctor and patient is important, because it can develop trust and care with each other to increase the efficiency of consultation. Nowadays, doctors are usually in a more prominent position than patients. It seems that doctor and patient are lack of interaction and communication; it is more likely to be a question and answer section rather than assessment. It is because based of my observations, most of the doctors just simply ask the patients’ questions like â€Å"What symptoms do you have? †, â€Å"How long do you suffer from this disease? †, â€Å"Do you suffer from any allergies? etc.. They just keep asking these kinds of question in order to quickly examine the diseases, and then said: â€Å"Next, please. † I think this kind of act is a irresponsible and totally neglect the true needs of patients.

Sample of Good Narrative Essay

Sample of Good Narrative EssayA sample of good narrative essay, most often called a 'narrative monograph', is a work that is generally used in order to provide an overview on a certain subject, be it politics, psychology, sociology, literature, sports, technology, the arts or something completely different. The main purpose of this type of document is to summarize and narrate the various aspects and facets of the subject in one piece of written work. It may include both the natural and artificial aspects of the subject, which all add up to make a cohesive whole.In order to present a good narrative essay to your readers, you must have a minimum knowledge of the subject that you wish to present in the document. When you read a good narrative essay, you should know that this kind of document is written from the perspective of an author, since it is basically an analytical piece of work.While the subject matter of the good narrative essay is usually the same throughout, the styles that t he author uses to present it to the reader will vary from one work to another. There are, however, common elements that all narrative essays use in their writing, which makes it easier for the writer to sum up a subject in an organized way.A good narrative essay, as an example, will include several parts. The first part, the body, will contain descriptive sentences and explanations of the various aspects of the subject, as well as the experiences that the author had when researching the subject, which will serve as the basis for the analytical sections of the narrative essay.As you can see, the body serves as the backbone of the narrative essay. The body should give the impression that the writer has taken the time to research the subject thoroughly, and that he/she knows what he/she is talking about. It should also offer us an insight into the author's personality and passions, as well as how he/shethinks and writes.The second part of the narrative essay will focus on the strong po ints of the author, and his/her motives. These strong points should be shown in an easy to understand manner, while still being able to convince the reader that the thesis of the author is sound. In short, the strong points should be able to speak for themselves.The exposition section is essentially a period where the author will recapitulate his/her knowledge on the subject. The exposition should provide details and specific points about the subject, in an easy to understand and comprehend manner.

Ford Essays - Dearborn, Michigan, Ford Motor Company, Henry Ford

Ford Concept car today? They can start out as simple as a dream, or a sketch on a napkin during lunch. But by the time you see them, vehicles from Ford Motor Company have been designed and tested to look and perform their best. Here are some stories that chronicle that process. Concept Cars From the Model T to the latest futuristic designs, the engineers at Ford have a long history of design innovation. Here you can get a glimpse of some of the latest visions of the cars of the future. Technology Keeping up to date with current technology is essential to ensuring reliability and safety. See how Ford puts cutting edge developments to work on important issues like Y2K compliance. Driven by Research All great innovations begin with a strong commitment to research. Meet the people behind some of our better ideas and visit places like the Ford Research Laboratory, where exciting new strides are being made in the technology that drives your car. On the Road Today Ford's commitment to the latest research and technology is evident in the cars you see on the road today. Find out more about the cars you want to drive. Best seller tomorrow Innovative solutions to keep you safe and secure. Of all the things we transport in our vehicles, the most important are our children. See what Ford is doing to help keep them safe. Learning to drive remains one of the biggest rites-of-passage for our youth. Read about some of the ways Ford is helping to train the next generation of drivers. When used correctly, they're one of the best safety devices on your vehicle. This section will answer a lot of your questions and explain how air bags work. Buckling up and making sure kids are properly restrained in the rear seat are two important ways you can help keep everyone safe. Here are some other ways Ford is helping to do the same. Dedicated to providing ingenious environmental solutions The new millennium is filled with exciting opportunities and challenges. For automotive manufacturers and their customers, there is no greater challenge than following a path that respects both the bottom line and the environment These are just a few of the ideas that ford motor company tries to keep in mind when producing their cars. Because of this they have seen overall increased sales and increases in production. They have recently purchased Volvo Ford started its production in Detroit Michigan in 1907, when Henry Ford produced the first Model T. It was a huge success and since that day Ford has been the largest car manufacture in the world Bibliography From Fords Website

Reedsy Helped Me Start My Own Indie Publishing Company

Reedsy Helped Me Start My Own Indie Publishing Company Reedsy Helped Me Start My Own Indie Publishing Company Christina Enquist shares her experience assembling the team of professionals that helped launch her debut novel, The Immundus - and her very own independent publishing company, Odolf Mingan Publishing.I was on safari, traversing my way through the rugged terrain of social media, seeking the elusive and coveted book editor. Not just any editor would do. I knew I had to have an editor with experience in editing young adult and science fiction, preferably someone who had edited bestsellers and award-winning novels.I tried reaching out to editors on Twitter and got some bites, but I was concerned about handing my manuscript over to a person whose qualifications I wasn’t sure of. It was then that I happened upon a Mark Dawson podcast where he talked all about Reedsy. I began to investigate Reedsy myself and was instantly hooked. Thus ended my safari, as I found a prize better than I imagined: an entire herd of talent.I knew that I had found my resource for top talent, one that cou ld support me in starting my indie publishing career. I didn’t have to worry about hiring full-time or even part-time employees. I could hire professionals per project/book by contracting them through Reedsy.I am gearing up to launch my debut young adult dystopian novel,  The Immundus. The story is set in the year 2828 in Domus, the world’s last remaining country. Domus’ population is dwindling as the result of a mysterious disease called allagine. When 16-year-old Nia is recruited by a research company pioneering a cure to allagine, she witnesses something she shouldn’t have. As she sets down a dangerous path that uncovers national secrets, Nia must decide not only what kind of person she wants to be, but how far she’s willing to go to save humanity.In order to make The Immundus the best it could be, I connected with professionals at different stages of my book’s development.EditingI contracted two editors to get my book ready for the pre sses. Katrina Diaz Arnold served as my developmental and line editor, while Parisa Zolfaghari worked as my copy editor and proofreader. Both of these women were wonderful to work with and provided exceptional feedback to help me shape my story and tighten the lines.For example, Katrina was instrumental in helping me determine where to end the book - not always a straightforward task when writing a trilogy. She also made me aware of areas where I needed more thought or dialogue so the reader could fully understand what’s going on - which is crucial in any novel with dense worldbuilding. "Working with a professional editor is crucial for any novel with dense worldbuilding." @cienquist Parisa added additional depth to my story: she not only provided copy edits to make sure my punctuation and grammar were appropriate, she also provided some of her own developmental recommendations - even adding a few more scenes to raise the stakes of the novel’s central conflict. Since I started working with the professionals I found on Reedsy, I have learned so much about the publishing industry and its standards: from learning about widows and orphans thanks to my copy editor, to understanding bleeds and crops from my designer, my team helped me acquire the knowledge I needed to become an indie publisher.The Immundus is available for pre-order on Amazon!Please share your thoughts, experiences, or any questions for Christina Enquist in the comments below!